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Identifying the Most Popular Perks Among Your Workforce with 4Geeks Perks

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To maximize the return on investment of your employee benefits program, it is essential to understand which perks your team actually values and uses. 4Geeks Perks provides comprehensive analytics and reporting tools that allow you to track consumption patterns in real-time.

By identifying the most popular perks, you can optimize your budget, negotiate better deals with vendors, and tailor your offerings to boost employee satisfaction. This article explains how to use the 4Geeks Perks analytics dashboard to discover your workforce’s favorite benefits.

Prerequisites

Before diving into the data, ensure you meet the following requirements:

  • Active Account: You must have an active administrative account on the 4Geeks Console.
  • Permissions: You need “Admin” or “Facility Manager” access rights to view consumption data and financial reports.
  • Active Usage: Your employees must be actively using their 4Geeks Perks Cards or digital wallets for data to be available.

Follow these steps to access usage data and identify top-performing services.

Step 1: Access the Analytics Dashboard

  1. Log in to the 4Geeks Console.
  2. Navigate to the Perks module from the main menu.
  3. Select the Analytics or Reports tab.

Step 2: Review Real-Time Overview

The main dashboard provides an immediate snapshot of engagement. Look for the Top Vendors or Popular Services widget.

  • Top Vendors: This section highlights which external providers (e.g., specific gyms, coffee shops, or transport services) are receiving the highest volume of transactions.
  • Active Users: Check the number of unique employees redeeming perks to gauge overall program adoption.

Step 3: Analyze Vendor Breakdown

For a granular view of which specific services are driving engagement, use the breakdown reports.

  1. Navigate to the Reports section.
  2. Select Monthly Breakdown.
  3. This report lists served services per vendor, allowing you to see exactly which partners are most popular among your staff. Use this data to validate if a vendor partnership is worth renewing.

Step 4: Perform Menu Analysis (For Food & Beverage)

If your company offers cafeteria or meal perks, you can drill down into specific item preferences.

  1. Select the Menu Analysis report option.
  2. View data on the best-performing menus of the week.
  3. Use this insight to identify if employees prefer healthy options, specific cuisines, or certain daily specials.

Step 5: Filter by Demographics

Popularity can vary by location or department. Use filters to segment the data.

  1. Use the Filter bar at the top of the analytics view.
  2. Segment by Department or Location (e.g., compare usage in the US vs. Costa Rica offices).
  3. This helps you tailor perks to specific groups rather than applying a “one-size-fits-all” strategy.

Common Use Cases

Scenario 1: Optimizing Cafeteria Menus

  • Situation: A company notices high food waste in their onsite cafeteria.
  • Application: The Facility Manager accesses the Menu Analysis report in 4Geeks Perks. They discover that the “Vegan Bowl” has the highest redemption rate on Wednesdays, while the “Pasta Special” rarely gets chosen.
  • Result: The manager adjusts the catering orders to increase the supply of vegan options and rotates out the pasta dish, reducing waste and increasing employee satisfaction with lunch options.

Scenario 2: Renegotiating Vendor Contracts

  • Situation: The HR team is reviewing its annual budget for external gym memberships.
  • Application: Using the Monthly Breakdown, the team identifies that 80% of gym perk redemptions occur at a single local chain, while two other partners have near-zero usage.
  • Result: The company cancels the unused partnerships and uses the high volume of traffic at the popular chain to negotiate a deeper corporate discount for the upcoming year.

Troubleshooting

Issue 1: Missing recent data in reports

  • Cause: Real-time data might be cached in your browser.
  • Solution: Click the Refresh button on the dashboard widgets to force a data update.

Issue 2: Cannot see specific menu items

  • Cause: The vendor may not be itemizing their transaction data sent to the platform.
  • Solution: Contact the vendor or 4Geeks Perks support to ensure the Point of Sale (POS) integration is correctly configured to transmit “Item Level” data.

Issue 3: “Access Denied” when viewing reports

  • Cause: Your user role lacks the necessary financial permissions.
  • Solution: Contact your organization’s Super Admin to request “Facility Manager” or “Finance” permissions for your account.

Conclusion

By regularly monitoring the Menu Analysis and Vendor Breakdown reports in 4Geeks Perks, you can transform your benefits program from a guessing game into a data-driven strategy. Identifying what your workforce truly values ensures that every dollar spent contributes directly to higher engagement and morale.

For more on managing your workforce, consider integrating these insights with 4Geeks Payroll to streamline benefit taxation and deductions.